OUGD405 Study Task 01 - Concepts
I found this study task really useful as I have always struggled myself with creating something with a concept and purpose. This has taught me to think of a useful concept first, then the design will work around the idea. If you create a concept you can extend it and work across a lot of different media's.
Nike for example uses the concept of 'Just do it' for its branding equity. This makes Nike successful and has proved to be one of the most successful advertising campaigns as it started in 1988 and has continued from then on since. People feel and identify with the power in the words because they are simple and true. The phrase itself has finality in it. Whatever it is you would want to do – you either do it now or move on to something else.
In addition Coke also has the very successful sharing campaign of 'Share a Coke.' The ‘share a coke’ has seen bottles and cans featuring common names and terms of endearment such as ‘friends’ and ‘family’ lining shelves in shops across the globe. The personalised labels allow people to buy cans with their own names on - and crucially ones for their friends - giving sales in the US a two per cent rise. The campaign capitalized on the global trend of self-expression and sharing, but in an emotional way. Coke is big enough to pull off an idea like this, which speaks to the iconic nature of the brand. Who would want their name on a brand unless it was as iconic as Coke? “Share a Coke” found the sweet spot by making consumers famous through the most iconic brand in the world.
Therefore for this task with the idea of concepts, we re designed the brand 'Burflex Scaffolding' and came up with the concept of 'Constructing Connections' which is why we chose the design ideas of the bars connecting up. Overall I am quite happy with our designs and feel that they look really professional, in addition I think we worked well as a team and everyone contributed well.
Nike for example uses the concept of 'Just do it' for its branding equity. This makes Nike successful and has proved to be one of the most successful advertising campaigns as it started in 1988 and has continued from then on since. People feel and identify with the power in the words because they are simple and true. The phrase itself has finality in it. Whatever it is you would want to do – you either do it now or move on to something else.
In addition Coke also has the very successful sharing campaign of 'Share a Coke.' The ‘share a coke’ has seen bottles and cans featuring common names and terms of endearment such as ‘friends’ and ‘family’ lining shelves in shops across the globe. The personalised labels allow people to buy cans with their own names on - and crucially ones for their friends - giving sales in the US a two per cent rise. The campaign capitalized on the global trend of self-expression and sharing, but in an emotional way. Coke is big enough to pull off an idea like this, which speaks to the iconic nature of the brand. Who would want their name on a brand unless it was as iconic as Coke? “Share a Coke” found the sweet spot by making consumers famous through the most iconic brand in the world.
Therefore for this task with the idea of concepts, we re designed the brand 'Burflex Scaffolding' and came up with the concept of 'Constructing Connections' which is why we chose the design ideas of the bars connecting up. Overall I am quite happy with our designs and feel that they look really professional, in addition I think we worked well as a team and everyone contributed well.
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