OUGD503 Studio Brief 2 Collaborative - Initial Ideas & Research

OUGD503 Studio Brief 2 Collaborative - Initial Ideas & Research

Brief Breakdown - 

• Rooted in Somerset 
• Bold
• Mischievous 
• Simple

Ideas & Thoughts - 

• Brief isn't asking for a rebrand just a campaign
• Creating a story for the campaign, NARRATIVE
• Edgy
• Hipster element 
• Secret lives of farmers
• Festival Culture
• Cheeky
• Glastonbury 

We all agreed that creating a advertisement for the campaign would be best and we all felt confident in our thoughts so far. The festival culture idea seemed the most successful to us and we shared ideas and had a discussion about getting a real pig involved in the campaign - which we could then film and create our own festival scene. This could also give us the opportunity to collaborate further a student who has filming experience. 

Previous advertising -

'Stay true to your roots'

Reveller 

• Gently sparkling cider
• Happy
• Tangy

Charmer

• Stronger
• Mellow
• Dry
• Sweet

Truffler

• Bittersweet
• Dry

Themes -

 

 



 

Cider Advertisements- 

While looking into other advertisement campaigns for cider a lot had different approaches that clearly conveyed different messages to different age ranges. 

Honesty Box Cider's campaign is similar to Orchard Pig's campaign in that it is inclusive but the designs really target the younger generation. In addition the advertisements are raw are keep to their concepts throughout. 

Thatcher's Cider advertising is completely the opposite to what Orchard Pig are looking for, but this is still useful to research. Both ciders pride themselves in that they are rooted in Somerset, but Thatchers cider clearly is advertising towards their main target audience - the older generation. This is done by using traditional design elements in their advertising and using homely, domestic and loyalty connotations. 

Kopparberg Cider's advertising is a really great reference to our research, as this uses the Hipster element and isn't afraid to poke fun. This therefore makes it a funny, edgy and mischievous campaign which are all elements we want in our campaign. These elements used attract a wide range of target audiences, as some will see it as funny to poke fun at the hipsters, while others will see the hipster element as deem it as edgy and cool. Therefore this creates a versatile campaign and really gives you a good indication to the target market of Kopparberg, and also is very memorable.