OUGD505 Studio Brief 2 - Issue Oriented Design
Our lecture on issue oriented design was a useful starting point on how graphic design can be applied to social, political and economic issues. Throughout all, the message is clear therefore the concept must be strong to produce supporting work. Ideas that relate to us, the viewer (i.e. WWF - Towel Dispenser) is a brilliant way of really catching our attention to make us stop and see what we're doing. These are ideas thought outside the box and are really successful in promoting their case. On the other hand, simple posters containing type only are still just as impactful as the message is easy, clear, short and you can still read it quickly even if driving past. Each one of the works are successful however as the outcomes are suitable for the cause and are successful. They are successful because a large extent of research has gone into them, which tells them the target audience, the urgency, the needs of the cause etc, which then allows the graphic designer to create really clever outcomes.
Environment
Health
Human Rights
Politics
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