OUGD503 Studio Brief 2 Collaborative - Development
Typography Experimentation
It was my assigned role to create advertisements and also the typography that we would all use. From my research and knowledge of the brand, it was best to keep the type quite bold but also relaxed to keep the advertisement fun but to also really grab audiences attention. It was tried and tested to try more hand rendered typefaces to go along with the crafty style to compliment the animation. These however were not bold enough and didn't stand out in the posters. As a result I chose two typefaces which are both quite different but both successful, as they achieve my aim of being bold but still could be fun typefaces. These will both be successful in capturing audiences attention.
Final Typefaces
- Lexi Advertising Bold
- Courier New Bold
Cider Box/Festival Pack
Experimenting
At first tried out posters using stills from the animation which proved to be very difficult. In addition the typeface Lexi Advertising Bold was hard to work with as both the type and the imagery is very bold therefore there was no harmony within the poster. I then decided it best to keep that type for the beermats and I would stick to using Courier New Bold. It also became apparent that other imagery was needed for the posters and the stills would have to be manipulated to create a successful poster.
Final Advertisements
After experimentation, three variations were made each with different purposes. The first with the simple wood texture background is a simpler, easy to manipulate advertisement, which therefore can be used across a range of different outputs and collateral. The second uses a still from the animation, it was important to use one poster which relates back to the animation, to keep the whole advertisement consistent. Finally there is one advertisement which is more of a stand alone poster, but still keeps to the concept by using festival culture by the use of imagery which has connotations of festivals, farms and fun.
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