OUGD504 Studio Brief 1 - Research

OUGD504 Studio Brief 1 - Research

My first instinct for secondary research was to look at Pinterest as is generally is a really useful creative website. Instantly when typing in 'Design Process' some really creative ideas came up. This below I really thought was creative as it was like a questionnaire that you find in magazines but applied to this. I think the design as well is very simple and minimal by sticking to three colours and using simple icons to add interest to the piece. Overall however as it is quite minimal, it makes it very practical. This has made me consider using only a two or three colour palette to stick to this minimalist idea. 

These were also ones that caught my eye. The first I thought was quite imaginative and led me to see just how creative I could be with my ideas. However I did prefer the simplicity of this second image as I thought it was quite functional and clear. I don't however particularly like vector images too much, but in this instant I think it does work best. It isn't in any way complicated due to the clear layout, but I think the use of vector images over a lot of writing is clearer, especially for creatives (the target audience) who tend to be visual learners. 

Coming back to my map idea, I also searched for graphic design maps and found some really beautiful outcomes. I thought looking at regular maps would also be helpful to me incase this sparks up any inspiration and I could link the two styles in any way. The first image for me again, was quite simple by only using lines for shapes a lot of white space. The second however I really like as it has a raw, naturalist feel to it which relates to the content of the map. This had made me consider off white stock and using a naturalist colour scheme to it as this style is what I personally really like. This could add my own take on the brief - as this process is my own personal process, it seems relevant to have aspects of me in my work. In terms of this project however I thought the layout of the map was in a way similar to my first thought of inspiration - the London underground map. However both use a simple colour scheme which I am definitely going to consider in my work and have their own unique characteristics about them. 

I then went on to look at the layout of the London Underground map in more detail, particularly how stations and different stops are presented. As the majority of my research has been on maps I think this is the direction I am going to take. Therefore I can take this layout and either use this style, or simplify it to create my own map for my design process. From this I can start to really develop my ideas and start initial sketches.