OUGD504 Studio Brief 1 - Research on Folds

Research in Folds

After experimenting with folds and undertaking primary research during the study task, it is also necessary to undertake secondary research for a broad range. After browsing there were a selected few that were quite effective. This below was taken from a brand which has used interesting folds throughout their work. These certainly add interest to branding as it is more interactive with its audience yet simply enough to use and not cause confusion. The use of stock is also interesting as the blue delivers a sense of freedom in that you have opened up and set free that information contained. The use of two sided coloured stock enhances its audience to interactive with it, it connotes playfulness and heightens the viewers visual experience. 

This fold is actually a card holder yet it could be effective as a fold in itself as well. This also connotes playfulness as it has associations with presents or gifts. Therefore encourages you to open it up and see whats inside. This concept is very friendly and works well for a fold as it successfully encourages you to pick it up and discover its content. 

The concertina fold is also worth looking at as it is a very simple yet successful fold. Concertina folds creates interest by the sheer shape of the paper as it square and works landscape. As we are used to vertical A4 paper this fold is out of the ordinary therefore automatically draws our attention to it. Playful, friendly folds appear to be most successful as they catch more people's attention, therefore for this brief this could potentially be an efficient fold to chose. 

This was a book I had previously created about how to create a hotdog fold - using a hotdog fold. This fold is certainly efficient as it is like a book itself. This is compelling as it uses a flat piece of paper and turns into a three dimensional object. This manipulation helps us to understand spacial reasoning and encourages you to continue on as you progress into the folding sequence. Again, the shape also draws you in just by the fact that it is miniature and the stock is paper. Out of the ordinary has proved to really capture attention and this playful little fold encourages movement and for you to pick up - making it a cogent fold.