OUGD503 Studio Brief 1 - YCN Fever Tree - Concept

OUGD503 Studio Brief 1 - YCN Fever Tree - Concept

I have decided to create four different patterns representing four different countries affected by Malaria in Africa. Each pattern will represent a type of textile which oriented from that country. I will also create a campaign which will focus on supporting Malaria No More UK as this to me is a fundamental part of the brief. 

Chosen Textiles

Kenya - Kitenge

Nigeria - Ukara Ekpe

Ghana - Kente

Mali - Bògòlanfini (Mud Cloth)

Kitenge Patterns

Kente Patterns

Ukara Ekpe Patterns

Mud Cloth Patterns

OUGD503 Studio Brief 1 - YCN Fever Tree - African Pattern Research

OUGD503 Studio Brief 1 - YCN Fever Tree - African Pattern Research

African textiles are the major form of expression that Africans use to define themselves. They have used cloth not only for personal adornment but also as a powerful medium of communication for many centuries. The knowledge of weaving and fabric production has existed for centuries throughout the continent. During the Trans-Atlantic slavery, many skilled weavers were taken, and took their knowledge along with them to North America, South America and the Caribbean.Traditionally, textile has been used to convey important cultural information, and often played a central role in festivities and ceremonies.

Examples

Akwete cloth -woven by Igbo people
Ukara dyed indigo cloth by Igbo people
Aso oke fabric - woven by Yoruba people
Adire- tie-dye produced by Yoruba people
Kente cloth - woven by Ashanti and Ewe people
Barkcloth - produced by the Buganda tribe
Mudcloth- produced by the Bambara tribe
Kitenge - produced from Kenya and other regions of East Africa
Shweshwe – produced in South Africa

OUGD503 Studio Brief 2 Collaborative - Timeline & Assigned Roles

OUGD503 Studio Brief 2 Collaborative - Timeline & Assigned Roles

12/2 - Finalise Idea

19/2 - Development

26/2 - Final Storyboard

9/3 - Animation & Finalising 

16/3 - Submit

24/3 - YCN Deadline

Naomi - Festival Cups

Sophie - Beer mats

Emma - Advertisements 

OUGD503 Studio Brief 2 Collaborative - Change of Ideas & Animation

OUGD503 Studio Brief 2 Collaborative - Change of Ideas & Animation

Our hopes to loan a pig didn't work out and after brief research into inflatable pigs, we decided it would be best to create a stop motion animation instead as our plans were falling through. Naomi and Sophie have previous experience in creating stop motion animation whereas I do not. They felt it best to create a 15 second animation for the advertisement. In addition, we all mutually agreed upon the final story board and with Naomi's concept - 'You can take the Pig out of the Orchard, but you can't take the Orchard out of the Pig.' This concept works with the brief as it clearly indicates the 'Stay Rooted' theme and is also quite cheeky and mischievous. The festival culture aspect is still going to be used in our campaign as we feel this really relates well to the brand in that it is fun, honest and inclusive with also ties to Somerset as Glastonbury festival is in Somerset and uses farm connotations. 


Ideas & Mock up for Animation -

Final Storyboard - 

OUGD503 Studio Brief 1 - YCN Fever Tree - Initial Ideas

OUGD503 Studio Brief 1 - YCN Fever Tree - Initial Ideas

Why I chose this brief

This brief stood out as what the brief was asking was quite different to the others, essentially it is more pattern/surface designing rather than your typical graphic design, but this appeals to me. I feel this will further my practice as there are a range of skills involved. This also is a good opportunity to undertake a campaign and a set a good challenge for myself as there is plenty of scope to create different responses.

Interpretation of the brief

Once reading the brief, it was quite confusing what was being asked in terms of specifications. It is a very specific brief but I find this as a good thing as I enjoy problem solving. This brief is asking for pattern/surface design for the bottle and not a rebrand and to not change the Fever Tree label. These must be done in a sophisticated manner to appeal to their target audience while also raising awareness for Malaria No More UK.

Idea Genration

After looking into the different regions, my first initial thoughts were to do the African continent. The majority of Africa has a serious Malaria threat, but Africa also has a vast range of bold, interesting patterns which could really help influence my designs. 

OUGD505 Studio Brief 1 - Folklore & Mythological Creatures

OUGD505 Studio Brief 1 - Folklore & Mythological Creatures

• Head of Medusa
• Mermaids
• Dragons
• The Cyclops
• Giants
• Loch Ness Monster
• Saturn
• Merman
• King Kong
• Fairies
• Yeti
• Vampires
• Unicorn
• Cupid
• The Lake Monster of Fagua

Potential Art

-The Garden of Earthly Delights, Bosch

-The ghost of Okiku, Hokusai

-King Kong Film Poster, 1933

-The Lady & The Unicorn, Tapestry, 15th Century

- Mundus Subterraneus, Kircher

- The Glorious Vampire, Boleslaw Biegas, 1916

- The Fairy Lovers, Theodor van Holst, c.1840

-The Cyclops, Odilon Redon, c.1914

- Centaur and hydra, Fresco detail, 16th Century

- A Fight between imaginary animals, da Vinci, 15th Century

- The giant leads away the princess, Rayyan, 2010

- Mark of the Vampire, 1935

- Giant Octopus, Denys-Montfort, 1805

- Beethoven Frieze, Klimt, 1902

OUGD505 Studio Brief 1 - Idea Generation

OUGD505 Studio Brief 1 - Idea Generation

Concept - Money is Imaginary

"In most of the people's mind, money is a standard unit of value. Just like using meter to measure length and using kilogram to measure weight, people use money to measure value. Based on proven economy theory, value is decided by supply and demand: More supply and less demand will decrease the value, vice versa. However, this does not apply to money: Money can be used to purchase anything, the demand for money can be regarded as infinite. When demand is close to infinite, the supply will not change its value in any significant way. The art to maintain money's value is to keep majority of people's demand for money at close to infinite.  It is the demand for money that enslaved majority of human. And the more they are enslaved, they demand more money, thus make the money more valuable"

Theme - Imagination

• Mythology & Mystical Creatures 

I can use mythology as a way to convey my concept. This looks at the idea  - Is Money imaginary? And also celebrates the imagination. I have taken my diary as a reference as this is a diary from the Folio Society which features wild and wonderful mythological creatures. This can be used for my concept as this celebrates the imagination. 

"Imaginary beings and fantastical creatures have enraptured, terrified and amused mankind since ancient times. Emerging from folklore and the pages of fairy tales, myths and horror stories, their eternal yet mutable forms embody our attraction to the otherworldly, our love of symbolism and our fascination with magic – both malignant and benign."

OUGD503 Studio Brief 1 - YCN Fever Tree - Research

OUGD503 Studio Brief 1 - YCN Fever Tree - Research

Brands Research

It is helpful to look at other luxurious brands to gain further insight into how they advertise and portray themselves. Therefore I looked into Grey Goose Vodka as this is well known for being high quality. This uses very similar tactics as Fever Tree by using silver, sparkling imagery like a diamond to convey high quality, suggesting that this vodka is diamond worthy and 'extraordinary'. This targets the upper/middle class by using extravagance to appeal to them and perhaps others by suggesting that you can be a part of the extravagant lifestyle by drinking this vodka.

In addition, I also looked at Fever Tree's main competitor - Schweppes. Schweppes is quite an inclusive brand yet different advertisements of theirs appeal to different target markets. This advertisement appeals mainly to men but still uses the element of sophistication by branding male Schweppes drinkers as real men with 'status.' This is also using power and dominance to convey themselves which does appeal to the same target market as Fever Tree.

Bottle Wraps

These are a range of different bottle wraps which all target different focus areas. Bacardi uses quite sophisticated designs, relevant as they are celebrating their 50th birthday. These are also good to refer to as each has a different, strong design but they work so well as a set together - part of the specification for Fever Tree. These designs uses historic, rustic elements to create an overall sophisticated appearance. 

Kraken Rum as used a really effective wrap for their bottle, creating a mould which conveys an old bottle and reminds you of ocean. It has a pirate vibe to it but in a sophisticated way, really relevant for Rum. The use of material is interesting for the wrap and has made me consider other possibilities for a wrap design.

These are very lively, friendly designs and although a bit feminine, they are quite inclusive. This represents the brand Coca Cola really well as the main elements and ethos are being friendly, something for everybody and 'pickupable.' These designs also work well as a set and the designs clearly have been thought out well as they wrap so nicely around the bottle. 

Brands supporting causes

I came across this amongst my research into brands which support causes and how they display it. This bar saves lives' whole purpose is around supporting causes therefore is it clear as to why their message is the main feature of the packaging. These bars also feature African patterns as a clear motive behind the cause. This technique is very in your face but certainly does draw your attention to it.

OUGD503 Studio Brief 1 - YCN Fever Tree - Brand Research

OUGD503 Studio Brief 1 - YCN Fever Tree - Brand Research

Brief Background

Gin and Tonic is in vogue yet what a lot of people don’t know is that the discovery of quinine, tonic’s key ingredient, was one of the most significant discoveries in medical history. Quinine’s anti-malarial properties have saved millions of lives since the early 1600s and now, we want to help bring an end to malaria and save millions more lives from this preventable and treatable disease. Malaria is a disease that still kills approximately 180,000 children under five each year in the Congo – the very area where we source our quinine.
Over the next 5 years, we are committed to raising money for our charity of choice, Malaria No More UK. One of the ways we intend to do this is to launch a series of limited edition 500ml bottle wraps each year, to coincide with World Malaria Day (25th April). The designs will be inspired by the countries affected by the disease and Fever-Tree will make a donation to MNMUK for each limited edition bottle sold.

Target Audience
Our existing and potential consumers span a broad 35 – 65 age range. They are driven by quality and are prepare to pay more for it. Many a prosperity towards G&T and will choose premium brands of spirits over own brand labels. 

Advertisements

It is useful to look into Fever Tree's current advertising to gain perspective on how Fever Tree is portrayed as a brand. As Fever Tree Tonic is currently named as one of the best Tonic Waters by the worlds top 100 bars, it is clear that they strive to delivery excellence. It is also clear from their target audience and their advertisements convey this. This is used though elements such as the use of gold in the advertisements and choice of words i.e. 'best'. They have a very sophisticated and luxurious style to them with high quality tone of voice conveying prosperity. 

OUGD505 Studio Brief 1 - Initial Ideas

OUGD505 Studio Brief 1 - Initial Ideas

I currently have different ideas and directions to go with for this brief. I'm struggling at the thought of how realistic to make my designs for brief (if these were actually going to be created). Banknotes celebrate the countries achievements, history and culture and ultimately, I want to continue this theme of celebration but will also look into other concepts. 

• Celebrating Science & Nature - using microscopic images of cells

- Possibly using plants for medicinal purposes 

- Creates patterns

• Celebrating Nature  

- Global currency?

- 7 Wonders of the world

- Extinct animals?

• Famous Figures

- Creative Figures?

- A lot of options which would be hard to choose from

- Already done, new idea?

• Celebrating Art

- Threat at the moment for creative subjects, addresses this

- Encourages 

• Mythology/Mythological Creatures

- Imagination 

- Celebrates imagination

- Is money imaginary? 

OUGD503 Studio Brief 2 Collaborative - Collateral Ideas

OUGD503 Studio Brief 2 Collaborative - Collateral Ideas

Collateral Ideas

• Posters
• Advertisements 
• Beer Mats
• Festival Pack
• Festival Cups
• Billboards
• Packaging 
• Vehicle  Livery 

Research Ideas

• Focus Groups
• Surveys
• Interviews
• Previous campaigns

OUGD503 Studio Brief 2 Collaborative - Campaign Development

OUGD503 Studio Brief 2 Collaborative - Campaign Development

For our advertisement, we all met up again and brought together suggested story boards for the campaign. We then researched into getting a pig and filmmaker for our campaign.

My suggested storyboard - 

This is rough story board for an idea which I thought was the strongest when debating ideas together. We would use the festival culture idea as the surroundings, and it would then stat raining. However, everyone then cheers up and goes into the pub together for an Orchard Pig cider. There would then be a shot of the pig happily lying in a bed of apples and a festival goer lying next to the pig with a Orchard Pig cider bottle in hand. Everyone can then be seen cheering that their day is not ruined due to the rain. 

Getting a Pig  - 

We researched and submitted request to loan a pig for the day for our advertisement. Although our idea is quite ambitious, we think this is better and is what will really help us stand out from other students. The more ambitious the better, and we have all agreed we are willing to put in the work. We all discussed ideas of how we would travel to the farm, whether we would need extras and also offering to volunteer at the farm as a form of payment. 

Getting a Film Maker-

We sent a message around the uni to the photography and viscom sources via Tom, and luckily had two replies. Both had previous film making experience and we arranged a time to meet both of them to discuss the project further and see whether they were willing to help us out. 

OUGD505 Studio Brief 1 - Oscar Daws and Matthew Durbin

OUGD505 Studio Brief 1 - Oscar Daws and Matthew Durbin

Daws and Durbin were graduates from Brunel University London who were originally set a brief as part of their degree which then turned into a whole redesign of the English banknote. I believe these are successful redesigns as they are innovative and use a contemporary design, the duo said they had thrown away many of the "antiquated aesthetic features" in favour of what they think is “a cleaner, more relevant design language that nonetheless stays true to UK heritage”. Against the backdrop of devolution and the vote against Scottish independence, the pair set themselves a somewhat controversial brief: to design a set of banknotes for the whole of the UK that everyone, from north to south, would be proud to use. The front faces celebrate individuals from each of the four countries who have made an outstanding contribution to the nation. Each portrait is accompanied by an image and graphic relating to their work.

• For Wales it is the father of the NHS, Aneurin Bevan

• For England, the Queen due to her commitment to the Commonwealth

• For Scotland, Lord Reith, the first and arguably most influential Director-General of the BBC

• For Northern Ireland, Dame Jocelyn Bell one of the UK’s foremost female scientists

OUGD505 Studio Brief 1 - Considerations for Redesign

OUGD505 Studio Brief 1 - Considerations for Redesign

• Accessibility is important

Even in the 14th century, paper money was designed to be understandable to people with different abilities. It is essential that the web works for all people, regardless of their physical or mental condition, language, location or device.

• Redesign wisely

The US dollar bill has undergone several redesigns that draw our attention to the importance of balancing familiarity and innovation.

• Loud visuals draw attention

Notgeld were meant to be ephemeral but turned into a lasting works of art due to their impressive illustrations. By revising your website graphics to be more impressive, the design will more effectively get the visitor’s attention.

• Consider a universal design

Designed to represent the values of the multinational European Union, the Euro banknote is a good reference for designers who are striving to create products that are easier, safer and more convenient for all users.

• Pay attention to orientation

The Swiss franc set the trend for portrait orientation in banknotes. Orientation is an important consideration in creating usable and accessible layouts.

• Embrace constraints

Like any banknote design, Norway’s new krone was born of strict constraints. It proves, however, that approaching constraints as guidelines can be effective for creating beautiful, outstanding solutions.

OUGD505 Studio Brief 1 - Alternative Banknote Research

OUGD505 Studio Brief 1 - Alternative Banknote Research

Daniel Berry - Great Americans of the 20th Century

This is a concept played around by most designers, using modern day influential figures with a contemporary design. This designs really appeal to me as they're so simplistic yet so striking and visually stunning. It certainly captures the importance of each figure by using a close up shot of each members face. Each note also uses two colours which is useful to look at how a successful design uses a two tone colour scheme. 

Hanna von goeler - My money, my currency

The title of the project partially references Warhol and walter benjamin with the phrase ‘my money’ but this body of work is not entirely about the reproduction of money. rather it is about the concept of currency what it is and who has it.
For the artist currency implies a general acceptance prevalence and trend. currency is about the exchange of something whether that be ideas, ethics, culture etc.






Elvin Wong - Innovators

"It's based on what I think we should pursue everyday as Americans," wrote Wong. Through daily use, money will serve as a reminder to us "to seek those ideals like how the heroes we immortalize on our currency had done."




Gardiner Moody - Beginning With Liberty

"My idea was to enshrine on our money the concepts that have made America great: Liberty, Equality, Justice, Human Rights, Creativity and Science. Having liberty as the 'basic' principle seemed fitting," said Moody, so he assigned it to the $1 bill. "From my perspective, without liberty there could be none of the latter." Consequently, each bill's theme sets up the next, higher bill: liberty begets equality, which begets justice, etc.: "This metaphor even goes so far as to say, 'Without creativity there could be no science.'"


                



Magen Farrar - Influential Women

Chicago-based designer Magen Farrar wrote that she wished to pay tribute to some of the most influential women of the past century, including aviator Amelia Earhart and civil rights trailblazer Rosa Parks.

Notgeld

Notgeld is a goldmine for typography enthusiasts. Many of the designs, such as the one above, created by Wenzel Hablik, were purely typographic. They came from various artistic movements that either began or moved forward during that time, including Expressionism, Dadaism, New Objectivity and Modernism.

OUGD505 Study Task 1 - Appropriation & Subversion

OUGD505 Study Task 1 - Appropriation & Subversion

Task -

Following a seminar where we view and discuss the work of practitioners whose work involves concepts of appropriation and subversion, students will investigate the techniques involved in this kind of output. Then utilising what resources are made available in the studio, they will produce work that is informed by the observed aesthetics of re-appropriation whilst simultaneously linking to the issues that are being individually explored in their Design Practice Research. 

Outcome -