OUGD503 Studio Brief 2 Collaborative - Change of Ideas & Animation
Our hopes to loan a pig didn't work out and after brief research into inflatable pigs, we decided it would be best to create a stop motion animation instead as our plans were falling through. Naomi and Sophie have previous experience in creating stop motion animation whereas I do not. They felt it best to create a 15 second animation for the advertisement. In addition, we all mutually agreed upon the final story board and with Naomi's concept - 'You can take the Pig out of the Orchard, but you can't take the Orchard out of the Pig.' This concept works with the brief as it clearly indicates the 'Stay Rooted' theme and is also quite cheeky and mischievous. The festival culture aspect is still going to be used in our campaign as we feel this really relates well to the brand in that it is fun, honest and inclusive with also ties to Somerset as Glastonbury festival is in Somerset and uses farm connotations.
Ideas & Mock up for Animation -
Ideas & Mock up for Animation -
Final Storyboard -
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