OUGD503 Studio Brief 1 - YCN Fever Tree - Initial Ideas

OUGD503 Studio Brief 1 - YCN Fever Tree - Initial Ideas

Why I chose this brief

This brief stood out as what the brief was asking was quite different to the others, essentially it is more pattern/surface designing rather than your typical graphic design, but this appeals to me. I feel this will further my practice as there are a range of skills involved. This also is a good opportunity to undertake a campaign and a set a good challenge for myself as there is plenty of scope to create different responses.

Interpretation of the brief

Once reading the brief, it was quite confusing what was being asked in terms of specifications. It is a very specific brief but I find this as a good thing as I enjoy problem solving. This brief is asking for pattern/surface design for the bottle and not a rebrand and to not change the Fever Tree label. These must be done in a sophisticated manner to appeal to their target audience while also raising awareness for Malaria No More UK.

Idea Genration

After looking into the different regions, my first initial thoughts were to do the African continent. The majority of Africa has a serious Malaria threat, but Africa also has a vast range of bold, interesting patterns which could really help influence my designs.