OUGD403 Studio Brief 4 - Development
After researching into poster designs and volunteering advertisements, I then began to experiment and develop my initial ideas on illustrator.
Image & Type
For the image and type poster, I chose the text 'Children are not tourist attractions' as I felt my message could easily be read from this. I played around with different silhouettes and felt that a silhouette of a tourist and child would work well as it makes the message more understandable, as it captures an example of the way in which, children are almost seen just as lion and tigers in a zoo because of the way westerners continually photograph young children in orphanages, and make it seem almost 'fashionable' to volunteer in at an orphanage. However I wanted the text to be the main point of focus, which is why I used the same font for all of the words in a large, uppercase, bold style to really stand out. In addition I felt that the 'NOT' should be in a different colour to the rest of the text to make it the first thing the audience's are drawn to. I did however, experiment with different fonts such as Helvetica and Futura, and also a lot with colour. I started off with using red and black as the colour combination is quite alerting, yet from my research I found the colour green was quite prominent in the volunteer advertisements, therefore tried it out. I feel that the green works best as it more aesthetically pleasing, I then went further and tried the whole background as green and using white and black for the text colour, from feedback I found that this was preferred so this is the design I developed, while still experimenting with different tones of green to see what creates the best effect.
Type Only
For my type only poster, I wanted to use the text 'A six-day visit to a rural African village can completely change a person's Facebook profile picture.' I felt this text was challenging, and seeing the words 'African village' and 'profile picture' creates an element of surprise as you wouldn't think these two would be in the same sentence together. I also chose to put these two words in different colours, as I have done in my image and text poster. This helps the text stand out and draws the two contrasting words to the audience, which encourages people to read the whole text to put the two together. I also tired out the different use of colour of text and background and text. As the posters all need to link, I decided that like the image and text poster, I would develop this with a green background and white and black text.
Image Only
For my image only poster, I struggled to find ideas that worked and convey my message, but also worked alone as a poster. My initial idea was the silhouettes of three tourists walking away while a child reaches out to them. This was to convey the idea of the problem with short term presence, how children can get attached to the volunteers who visit, who are yet just to ultimately leave them. I tried this in green and white to link with my other posters, yet when I tried black and white I felt the silhouettes were a bit clearer. However I do feel that as a stand alone image, the message isn't clear and the design is to board. Therefore I tried another idea of a silhouette of an adult and child, both dreaming of different things. The child of a home and family, whereas the adult thinking about self fulfilment of Facebook, their cvs and Instagram. Along with the other idea, I think as a stand alone poster, it does not convey my message. I have struggled with the image only posters in terms of the idea but also how to make my image aesthetically pleasing. Such as I found difficultly with the thought bubbles and images inside and to make them look best. I experimented with white and black and how to make it look right, ultimately I found that white silhouettes with a pure white thought bubble works within the poster. Yet overall I'm not particularly pleased with the overall look of the design and feel poster design is something I'm yet to grasp.
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