OUGD503 Studio Brief 1 Penguin Design Awards - Research

OUGD503 - Penguin Design Awards: Research

Author Research 

Caitlin Moran is an English journalist, author, and broadcaster at The Times, where she writes three columns a week: one for the Saturday Magazine, a TV review column, and the satirical Friday column "Celebrity Watch". Moran is British Press Awards (BPA) Columnist of the Year for 2010, and both BPA Critic of the Year 2011 and Interviewer of the Year 2011. In 2012, she was named Columnist of the Year by the London Press Club, and Culture Commentator at the Comment Awards in 2013.

The winner of many awards in 2011:

• Galaxy Book of the Year 2011
• Galaxy Popular Non-Fiction Award
• Irish Book Award (RTE Listeners Choice)
• British Society of Newspapers – Columnist of the Year
• Cosmo Ultimate Writer of the Year

Other Books - 

                            

Synopsis

1913 – Suffragette throws herself under the King’s horse.
1969 – Feminists storm Miss World.
NOW – Caitlin Moran rewrites The Female Eunuch from a bar stool and demands to know why pants are getting smaller.

There’s never been a better time to be a woman: we have the vote and the Pill, and we haven’t been burnt as witches since 1727. However, a few nagging questions do remain…
Why are we supposed to get Brazilians? Should you get Botox? Do men secretly hate us? What should you call your vagina? Why does your bra hurt? And why does everyone ask you when you’re going to have a baby?

Part memoir, part rant, Caitlin Moran answers these questions and more in How To Be A Woman – following her from her terrible 13th birthday (‘I am 13 stone, have no friends, and boys throw gravel at me when they see me’) through adolescence, the workplace, strip-clubs, love, fat, abortion, TopShop, motherhood and beyond.

Current Design -

The current design fits well within the style of women's chick literature and has a very friendly, funny approach to the design. This works as it is appropriate with the content of the book as it makes it clear that it is an entertaining book. This is important as the title is ambiguous and could also suggest a serious piece of writing on feminism. Therefore creating a cover that clearly indicates that this is an entertaining book is of the up most importance. The use of typography is interesting as it uses flourishes and a decorative approach, perhaps to appeal more to women and create a friendly vibe to the book. In addition it adds to the gothic feel to the piece, this could be the case due to the image of Caitlin Moran on the cover and seems to relate to style of Caitlin Moran herself.