OUGD503 Studio Brief 1 Penguin Design Awards - Book Cover Research
As the book is targeted for woman and it is my intention and what it asked of the brief to make the book cover clearly an entertainment book - I felt that 'Chick Lit' would be a good area to research as the cover designs are quite feminine and also have the aim of being 'pickupable' and clearing showing to the readers that it is an entertaining and funny book. Chick Lit book covers are so recognisable and clearly indicate modern womanhood, humour and lightheartedness. They predominantly use feminine imagery, bright colours and decorative/script typography. This clearly indicates that these books are aimed at woman by being so obviously feminine and 'girly' that the covers don't necessary appeal to everyone's taste but it puts the book into a category so its readers can clearly understand the type of book.
This way of marketing is clever and although I don't want to make the cover overly 'girly,' Chick Lit book covers use the same technique that I'm hoping to achieve of being aimed at woman and clearly an entertaining book. Therefore I want to follow some of the same conventions of these books but toned down as the book - is a feminist book, so it would be counteractive to give it a stereotypical 'woman's read' cover.
This way of marketing is clever and although I don't want to make the cover overly 'girly,' Chick Lit book covers use the same technique that I'm hoping to achieve of being aimed at woman and clearly an entertaining book. Therefore I want to follow some of the same conventions of these books but toned down as the book - is a feminist book, so it would be counteractive to give it a stereotypical 'woman's read' cover.
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