OUGD504 Studio Brief 4 - Production Considerations

OUGD504 Studio Brief 4 - Production Considerations

The concept behind the campaign for Jamie xx - In Colour is '24 Days In Colour.' This is an online competition which will take place 24 days before the release date and drip feed information while giving the audience the chance to win prizes all relating to the new album. This promotes key activation points which aims to increase sales of the album and ensure chart success.

Prior to this competition, the campaign will promote this competition predominately by the use of social media as the target audience for the campaign is generally 18-35 year olds who are high users of social network. This will certify the engagement of a wide variety audience. This is also established by the fact that this campaign will be global. 

The website design uses RGB mode and uses a combination of image, audio and video. The website has been structured using wireframes for the layout and sized according to desktop, mobile and tablet. This campaign could be applied to other upcoming artists but the designs would need to be reevaluated to link with their album.

In terms of commercial considerations, if this website was to be produced the budget for the campaign would be quite high due to all the different elements, In addition a large time scale would be needed before the release of the campaign as there would be an extensive amount of planning involved, especially for '24 Days In Colour.' As Jamie xx himself is already an established artist form The xx and it is his first solo album, marketers would be more likely to invest in this campaign as first solo albums tend to naturally create a lot of hype, and Jamie xx would already ensure chart success.