OUGD503 Studio Brief 1 Penguin Design Awards - Production & Submission
This design concept is based on the list (as illustrated) which features in the book. This list holds a lot of tendencies and habits of women therefore is clearly relatable. The illustrations sets the scene of a woman checking her list while having a brew and a snack. This adds a humorous element as it is clearly ironic as the woman is eating the ginger nuts while reading her list which states she no longer does. Research of 'Chick Lit' was undertaken to inform this design as their target audience is women and they are always entertaining books. These two things are deliverables of the brief therefore it is extremely relevant research. The specification of clearly conveying the book as humorous and entertaining was what really drove the concept to inform the final design.
Final Design
Submission -
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