OUGD504 Studio Brief 4 - Development

OUGD504 Studio Brief 4 - Development

These designs replicate how the competition will work. The campaign will launch six weeks prior to the album release in Germany, UK, USA, France and Australia while the website will countdown until the competition is live (24 days before the release date). Social media will also be used to create hype for this competition, drip feed information and announce the prizes so more people are inclined to join. 

(Created using Simitator.com)

These are examples of the first and eighth days 'In Colour' and convey that each new day will have a different prize. Each day a new colour will be added and audiences will see the new prize all relating back to the album. Simply by entering your email you will be added to the draw. It was thought that this would appeal to more people as entering your email is extremely quick and easy, therefore more people would enter. The winner would be a sent an email then either confirming the win or being unsuccessful. If unsuccessful however you still gain access to pre order the album. 

To create the campaign, Adobe Muse was used to create a combination of image, audio and video. This website however would be for the campaign after the album had been released, continuing for four weeks afterwards. Abode Muse was interesting to use as it gave the opportunity to explore different features for the website. This gives a much more professional element to the website. Once the album is released, the website would then changed and the competition would end, but the website still contains features to attract audiences. These are - launching the video for the first chance to see Jamie xx's first song via the website homepage; also the option to have access to the presale for the tour by registering to the website.  

(Video for 'I Know There's Gonna Be Good Times' on the homepage)

The designs for the background are a play on the single EP's for the album. This drip teases information and once audiences see the single EP's artwork, they will instantly be able to associate this to the website. As the album concept is Jamie xx coming into colour opposed to the black and white association of his band the 'The xx;' the website complements this concept by the use of vivid colours, and playfulness. This allows audiences to see Jamie xx's own rebrand which allow them to determine his as an individual and separate these associations which is what he ultimately wants. 
The design for mobile uses the same features of the website, just in a different layout to suit the needs of the smartphone.