OUGD503 Studio Brief 1 Penguin Design Awards - Initial Ideas

OUGD503 Studio Brief 1 Penguin Design Awards - Initial Ideas

My first initial ideas and after looking into the author and her other books, was to create quite a feminist book cover. I created really quick mock ups using elements of feminism such as Caitlan Moran's tattoo, the feminist symbol and an feminist image. I tried to add interest by distorting the image using a scanner but overall it quickly became apparent that these ideas didn't suggest entertainment and wouldn't work on the whole. 

                                   

                  

From reading the brief again after struggling for ideas, I found the main aspect of the brief that I found important was - 'making it clear to the reader that it is very entertaining and often very funny. The book should feel very accessible, immediately ‘pickupable’ and something that exists within the world of Popular Culture.' Therefore after mind mapping ideas and tutorials, I found this idea to be the best of using a list written within the book. This list can be seen as funny but mainly relatable to a lot of working women/mothers. From my tutorial, my feedback was to follow this idea as the concept was strong, in addition it was also noted that women like to make lists encouraging the idea. 
This is a rough mockup for the concept. I intend to make the book very friendly and use similar approaches to book covers for 'Chick Lit' as I believe this will appeal more for women and do what the brief asks to make it clear it is an entertaining book.