OUGD404 Design Principles: Studio Brief 02 - Study Task 3

OUGD404 Design Principles Studio Brief 02 

Study Task 3 - Typesetting 

Typesetting:

• Type - Form follows function
• Alignement - Flush left, easier to read, better for the eye than having to see hyphens all the time and it is aesthetically rewarding. Justification flush - Don't use as you can 're rag' the flush left
• Type Size - Choose the proper size of type in relation to the width of the column, 7-10 words per line
• 8pt in books and leaflets 
• Don't let there be one word on the last sentence (orphan) use tracking to sort this
• Widows are the last word in the last line to have a hyphen which goes onto the next column
• Rives - Big gap between words

Task:


Re typeset Lewis Carrolls - A Mouses Tale using a postmodern approach and a modernist approach. 

Post Modern

This was our approach for the post modern. We knew that post modernist approaches had no rules or boundaries in what post modernists produce. We therefore thought that as the tale itself was quite boring and we were all in tired, mopey moods, we should contrast the tale and design it into a loud, vibrant and distorted style. We first tired out writing out the tale in one continuos line and then using Japanese symbols to emphasise the erratic and unbalanced style that we were after. One thing I knew from post modernists was the different in type sizes that they use, therefore we made certain words in a size 76pt size with others as 8pt, in addition we used different fonts and styles, making some words bolder while distorting others so that it was almost not legible. I feel that we really achieved this post modernist effect as when you interpret this, you instantly think of unbalance and distortion, which was the overall look we were going for. 

Modernist

Unfortunately, we do not have a picture of our modernist approach, however it was quite basic anyway and we all felt that we could of worked a lot more in it, but we were mainly focused and spent the majority of our time achieved the desired style for the post modernist approach. We did however differ from others in our approach as we wanted to stick with how poems are traditionally laid out, so we had speech on separate lines and in a line by line format rather than a paragraph, however this made the rag extremely unbalanced so overall it did not look aseptically pleasing at all, I feel like from my notes however that we could of produced a modernist approach that would of been a lot more successful.