OUGD404 Design Principles: Studio Brief 02 - Idea Generation

OUGD404 Design Principles: 

Studio Brief 02 - Idea Generation

For this brief, I would particularly like to relate the context of my book to the work I'm currently doing in OUGD401 Context of Practise. So for context of practise I can use this book as part of my research, but for design principles I will purely focus on the design and layout of the book. As in CoP I am looking at gender within advertising, I found a really useful website -http://womeninads.weebly.com which will has useful information for my research. Therefore I am going to take the context from this article and create it into a book. I will pay specific focus on the following while demonstrating an understanding on design and layout:

Grid

Sub-heads 

DPS 

Rules & Boxes

Columns  

Paragraphs 

Drop caps

Folio Numbers

Gutters  

Images  

Headlines 

Pagination

Margins 

Captions 

Measures 

Imposition

This is the existing website, which has detailed information about women in 

advertisements but with specific reference to the negative representations

of women and sexism. It also discusses the effect this has on us and how it 

creates stereotypes. Each section within the website doesn't have too much 

context to it but a good amount to create a book from. I think this will work

well within a book as I can completely redesign it, the website at the moment 

is very basic, but does place emphasis on the advertisements and photographs 

which is something I will look to doing as well.