OUGD406 Studio Brief 2
Study Task 2 - Book Cover Analysis
Ellen Lupton - Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students
As the book is a guide, the the cover suits the content of the book well as it is well structured, and features semiotics such as terminology and grid lines which reinforces the content of the book, such as notes on the word 'type' which leads to connotations of a institutional book. The newspaper border shows connotations of the origins of text layout, relating to the history of type where the first text layout designs were editorial designs on newspapers, this relates to who the book is aimed for - editors and writers as well. The first edition of the book was yellow while this one is orange, I think these colours have been used as these bright colours contrast against the monochrome colours. However chiefly, they connote joy, enthusiasm and creativity, which suggests these are used to make the book more pleasant to look at but mainly, to create interest as in my opinion, typography terminology is not widely appreciated. I think the overall design of the book links well with the content of the book, however I think it doesn't look appealing overall as the design is quite old fashioned and needs a modern approach. I think the design should have more of an impact on audiences, particularly as this is aimed for graphic designers, it must be appealing as we as graphic designers can see good design from bad design. I think perhaps a more post modernist approach to this cover would be better as the hardest typography decisions in my opinion are for post modernist designs. If the cover is well designed, the book itself will be more appreciated and also could appeal to other audiences as well as who it is just primarily aimed at.
As the book is a guide, the the cover suits the content of the book well as it is well structured, and features semiotics such as terminology and grid lines which reinforces the content of the book, such as notes on the word 'type' which leads to connotations of a institutional book. The newspaper border shows connotations of the origins of text layout, relating to the history of type where the first text layout designs were editorial designs on newspapers, this relates to who the book is aimed for - editors and writers as well. The first edition of the book was yellow while this one is orange, I think these colours have been used as these bright colours contrast against the monochrome colours. However chiefly, they connote joy, enthusiasm and creativity, which suggests these are used to make the book more pleasant to look at but mainly, to create interest as in my opinion, typography terminology is not widely appreciated. I think the overall design of the book links well with the content of the book, however I think it doesn't look appealing overall as the design is quite old fashioned and needs a modern approach. I think the design should have more of an impact on audiences, particularly as this is aimed for graphic designers, it must be appealing as we as graphic designers can see good design from bad design. I think perhaps a more post modernist approach to this cover would be better as the hardest typography decisions in my opinion are for post modernist designs. If the cover is well designed, the book itself will be more appreciated and also could appeal to other audiences as well as who it is just primarily aimed at.
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