Friday, 6 March 2015

OUGD406 Studio Brief 3 - Brief


OUGD406 Studio Brief 3 - Brief


Studio Brief 03 - Collaborative Practice - Leeds Library Exhibition Branding

Module ID: OUGD406
Module Leader: Simon Harrison 
Module Deadline: 01/05/15 (14:00)
Brief Deadline: 20/04/15 (09:30) 
Outcomes Assessed: 4A7, 4B6, 4C8, 4C9, 4D6



Studio Brief


Working as part of a creative team put together a pitch for the concept, branding, identity and promotional collateral for the Book cover exhibition at Leeds Library.

Create an engaging, identity and promotional campaign for the Book cover Exhibition. What is unique about this exhibition? How can the content, location, exhibitors potentially inform your design treatment. Who is the target audience? What do they need to know? How will you engage with them?



Background / Considerations


Considerations you should be aware of and include are:
- Location
- Times
- Content
- Exhibitors
- Social media, links, hashtags etc
- Contact Details
- Format
- Signage, way-marking
- Opening night Invites



Restrictions:



- Costings: be aware of reproduction costs to ensure you don't propose something unfeasable
- Production: collateral must be reproducible using the college resources.



Mandatory Requirements


Documentation must include evidence of time-management, planning, dissemination, independent and collaborative practice

Organisation, planning and presentation for a 15 minute pitch of your ideas and concept



Deliverables


15 minute pitch/presentation of your proposal

Mock-ups of key pieces of print/digital collateral

Evidence and documentation of collaborative practice

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