OUGD406 Studio Brief 3 - Brief
Studio Brief 03 - Collaborative Practice - Leeds Library Exhibition Branding
Module ID: OUGD406
Module Leader: Simon Harrison
Module Deadline: 01/05/15 (14:00)
Brief Deadline: 20/04/15 (09:30)
Brief Deadline: 20/04/15 (09:30)
Outcomes Assessed: 4A7, 4B6, 4C8, 4C9, 4D6
Studio Brief
Working as part of a creative team put together a pitch for the concept, branding, identity and promotional collateral for the Book cover exhibition at Leeds Library.
Create an engaging, identity and promotional campaign for the Book cover Exhibition. What is unique about this exhibition? How can the content, location, exhibitors potentially inform your design treatment. Who is the target audience? What do they need to know? How will you engage with them?
Background / Considerations
Considerations you should be aware of and include are:
- Location
- Times
- Content
- Exhibitors
- Social media, links, hashtags etc
- Contact Details
- Format
- Signage, way-marking
- Opening night Invites
Restrictions:
- Costings: be aware of reproduction costs to ensure you don't propose something unfeasable
- Production: collateral must be reproducible using the college resources.
Mandatory Requirements
Documentation must include evidence of time-management, planning, dissemination, independent and collaborative practice
Organisation, planning and presentation for a 15 minute pitch of your ideas and concept
Deliverables
15 minute pitch/presentation of your proposal
Mock-ups of key pieces of print/digital collateral
Evidence and documentation of collaborative practice
Studio Brief
Working as part of a creative team put together a pitch for the concept, branding, identity and promotional collateral for the Book cover exhibition at Leeds Library.
Create an engaging, identity and promotional campaign for the Book cover Exhibition. What is unique about this exhibition? How can the content, location, exhibitors potentially inform your design treatment. Who is the target audience? What do they need to know? How will you engage with them?
Background / Considerations
Considerations you should be aware of and include are:
- Location
- Times
- Content
- Exhibitors
- Social media, links, hashtags etc
- Contact Details
- Format
- Signage, way-marking
- Opening night Invites
Restrictions:
- Costings: be aware of reproduction costs to ensure you don't propose something unfeasable
- Production: collateral must be reproducible using the college resources.
Mandatory Requirements
Documentation must include evidence of time-management, planning, dissemination, independent and collaborative practice
Organisation, planning and presentation for a 15 minute pitch of your ideas and concept
Deliverables
15 minute pitch/presentation of your proposal
Mock-ups of key pieces of print/digital collateral
Evidence and documentation of collaborative practice
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