Monday, 13 October 2014

OUGD403 Studio Brief 2 - Brief



Studio Brief 2 - Visual Thinking - Vector Type

Module ID: OUGD403
Module Leader: Simon Harrison 

Module Deadline: 17/11/14 (14:00)
Brief Deadline: 07/11/14 (09:30) 
Outcomes Assessed: 4A4, 4B3, 4C3, 4C4, 4D3



Studio Brief
Produce an alphabet based on one of the letterforms you created from the Alphabet Soup, Visual Thinking brief. You are restricted to working in black, however you may experiment with opacity and half tones.



Background / Considerations


Think visually. Consider what the visual essence of your subject matter is and how best to communicate it. How can these letterforms that you created be developed further now that you are working digitally? The following terms may prove useful:

Trace, edit, layer, combine, outline, silhouette, positive/negative, contrast.

Make mistakes in order to learn from them.

For this workshop the emphasis is on investigation and experimentation. You will develop a quantity of material that will allow you to maximise your understanding of the applications potential within the time available.

One of the problems with software is that everyone has access to it but not everyone knows how to use it creatively. Abode illustrator is primarily used for the generation of vector-based images and as a type tool. When used as a means for visual investigation it offers the potential for rapid generation of visual variations. The possibilities of which can used as a springboard for further visual research.



Mandatory Requirements


In preparation for the first session you must (by scanning) digitise the series of ten letterforms from the Alphabet Soup, Visual Thinking brief (Studio Brief 01).

Also in preparation for the session you must create the bespoke grid for your chosen letterform, this will assist in the creation of the remaining letterforms.

Each resolved letterform should be supported by a broad range of visual investigation in the form of design sheets and notebooks.



Deliverables


A3 poster (4x7 grid) printed in the digital print resource.

The bespoke grid you have created as a basis for the typeface.

A quantity of visual investigation/research relating to each letterform.

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