Friday, 31 October 2014

OUGD403 Studio Brief 4 - Brief


                           Studio Brief 04 - Message & Delivery - Delivery


Module ID: OUGD403
Module Leader: Simon Harrison 
Module Deadline: 17/11/14 (14:00)
Brief Deadline: 14/11/14 (09:30) 
Outcomes Assessed: 4A4, 4B3, 4C3, 4C4, 4D3



Studio Brief


Produce designs for a set of three high impact posters that deliver a personal identified message derived from your research into part one of this brief.

The three posters should work as a set or series and be visually consistent. The first must be produced solely using type, the second solely with image and the third a combination of both type and image..



Background / Considerations


Focus on what you are trying to say and avoid generalisations and vague messages.



Keep it simple and to the point.



Are you making a statement, delivering facts or posing a question?



You should consider and investigate a broad range of possible visual solutions before making your design decisions.



Tone of Voice.



Memorable, immediate high impact and clear.



Challenging, potentially controversial but appropriate and not offensive.



Factual, statistical, informed and specific.



Mandatory Requirements


Each poster should be supported by comprehensive visual research into frame format, composition and content.

Use notebooks to document your ideas. Use worksheets to develop your visuals investigation.



Deliverables


You are restricted to the use of two colours plus stock.

Three Posters ( 2:1 format) presented at A3 scale (but not A3 format).





For part one of this brief I chose to research into the story of 'Does Volunteering in a third world country help or harm?' From my research, I found a lot of evidence supporting how it can hinder the development of third world countries and particularly have negative effects on children. Therefore I decided to focus my research and presentation on how volunteering can have negative effects, which is what I will also focus my posters on. My aim is to create social awareness posters on this topic that are challenging or controversial.  



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