OUGD503 Responsive - Competition Briefs

OUGD503 Responsive - Competition Briefs

YCN 

- Fever-Tree
Design or illustrate limited edition bottles, in a beautiful and sophisticated style, to engage customers and raise money for Malaria No More UK.

-Orchard Pig
Deliver Orchard Pig as the craft cider equivalent of contemporary craft beer – we want to become the Notorious P.I.G.

-Feel Good Drinks
Spread positivity, and put Feel Good onto the radar of young women.

D&AD

-Dazed
In an age when everyone is a broadcaster, where mediocre content thrives and technology has truly democratised the art of filmmaking, can true creative voices still cut through the noise using short form content? Can you inspire, inform and capture the independent spirit of Dazed in 15 seconds?Using short-form social video (think Instagram, Vine…) as your only medium, make a series of four 15-second films that embody independence.

- Design Bridge
Within branded packaging, the beauty category is among the most clichéd. Why do men’s personal care products look like power tools, whilst women’s remain delicate and ultra feminine? The world has moved on. Create a new-to-world, accessible, mass-market beauty brand that breaks established category codes.
Your brand should be a response to some of the issues with which modern, post-demographic consumers identify: gender stereotypes, healthy body image, environmental concerns, or any other issues you feel are relevant to users of beauty products today.

- Desperados

Connect young urbanites with the Desperados spirit, through an immersive experience that will help them release their daring side and push creative boundaries. Show how Desperados can help create that party mood wherever and whenever people are prepared to “release their inner tequila."

- John Lewis

Create an inspiring, inventive, conceptually relevant and eye-catching display for John Lewis’ flagship Oxford Street store for the Autumn season, that reshapes expectations of what shop windows do and can be, but keeps product firmly at its heart. Store windows are there to communicate, not decorate, so think about what you’re saying, how, and why. The ideal shop window will make hurried commuters stop for a closer look and draw new customers to the store.

Penguin Design Awards 

- A Clockwork Orange by Anthony Burgess

- Emil and the Detectives by Erich Kästner

- How to be a Woman by Caitlin Moran

Secret 7

(Released around February) 

RSA

- Waste Not, Want Not

Design a way to encourage and support individuals, households, businesses and/or communities to reduce food waste.

ISTD

- £35 to enter, no briefs that capture my eye and no internships as part of the awards (not worth it)