OUGD504 Studio Brief 4 - Campaign Concept

OUGD504 Studio Brief 4 - Campaign Concept

'24 Days In Colour' 

This will be the campaign for audiences to have the chance once each day, for 24 days to enter the online competition. As there are 24 tones on the album of 'In Colour' each day one tone will be added and by the 24th day, the album will be complete and the album artwork will be revealed, while on he 25th day, the album will be released. 

Audiences each day will enter the competition by simply selecting the new colour added that day. Each new colour will reveal a new prize that everyone can win while drip feeding information about the album. Audiences will enter their email and they will be entered into the draw to win. Prizes will include gig tickets, a free download of the album, merchandise, tickets for signings/appearances, etc. This competition will be global across UK, USA, Australia, Germany and France but each country will have the competition based in that country. If you are unsuccessful in winning you will still have access to pre ordering the album.  

This competition will be live for 24 days but prior to this, the website will be campaigning this competition for 6 weeks prior. This will also be done using social network. Once the album is released the campaign will run for 4 weeks after and offer everyone the chance to get pre sale tickets for the tour by registering.