OUGD504 Studio Brief 4 - Brief
The brief
Create an immersive and engaging campaign website to support the release of your favourite band or artist’s latest album
Business objective
Business objective
Increase sales of the album and ensure chart success
Marketing objective
Deliver a world class digital experience that gets both fans and media excited about the upcoming album release and achieve cut through in a crowded
market place.
market place.
The role of the communications
Get — fans of your chosen artist
To — pre-order the album and get involved in the campaign through sharing content with their network By — creating a world class digital platform that encourages fans to engage with the campaign at every available opportunity.
To — pre-order the album and get involved in the campaign through sharing content with their network By — creating a world class digital platform that encourages fans to engage with the campaign at every available opportunity.
Considerations
Must be global — The band/artist has five key markets (Australia, USA, UK, Germany and France)
Promote activation points — Promote key ‘activation’ points (shows, signings, appearances etc) across the five key markets
Use mixed media — A combination of image, audio and video should be used to communicate your message
Remember
Promote activation points — Promote key ‘activation’ points (shows, signings, appearances etc) across the five key markets
Use mixed media — A combination of image, audio and video should be used to communicate your message
Remember
This is a campaign website. It will be live for four to six weeks ahead of the launch and approximately four weeks afterwards.
Deliverables
Low-fidelity wireframes in an optional format Design of a desktop and mobile version of your idea
No comments:
Post a Comment