OUGD504 Studio Brief 4 - Website Research

OUGD504 Studio Brief 4 - Website Research

http://jamiexx.com - Jamie xx

This website uses the album cover but creates a digital experience from it and uses the concept of colour throughout. This is successful as the concept 'In Colour' is used throughout everything. The album cover, website and tour posters all go hand in hand together to really support the album release. Unlike other artists websites which have a layout for the artist which is content throughout each album release. This is effective as it creates a campaign which is consistent throughout all mediums to really promote the album. 

http://beyonce.com - Beyonce

With one post of a short Instagram video (caption: “Surprise!”), Beyoncé stunned her fans, the media and the world by releasing a new album, Beyoncé, solely on iTunes with absolutely no advance notice. That was all it took to spread the news. Twitter reported 1.2 million tweets in twelve hours. The media picked up the story and amplified it, causing even the casual fan to hear about it.

Beyoncé has already sold 828,773 copies worldwide in just three days. That marks both the largest single week ever in the U.S. iTunes Store, and iTunes’ fastest-selling album worldwide. Her marketing strategy -  The element of surprise and word of mouth.

http://myanimalhome.net - Animal Collective

A current favourite artist, Animal Collective have in my opinion a really brilliant website. It uses the arrows on your computer to take you through different visuals, as shown below to create a really trippy experience. This is relevant as their music is psychedelic pop/experimental therefore creating this visual experience for the users, which relates to their music. This approach really interests me, creating this experience rather than the obvious website however information about them, tours, etc is still clear on the website. Although this is for the brief is something I'd love to achieve, realistically I have no idea how to produce something like this and I feel it is quite complex. I will still however attempt to try out aspects like this and learn how to create a similar thing, even if it is only a small part of the website. 

http://www.thehorrors.co.uk - The Horrors

This was another interesting artist website. All websites include mouseover features, where an area is triggered when hovered over. This is a creative characteristic and adds interest to the website without it being tacky/childlike. This website along with the others, uses visual imagery as the main point of focus with the information such as tour dates etc at the footer of the website. This adds the bands persona through the use of their website by using quirky and creative features to give you a feel of the band/artists characteristics and most importantly, their music. Nowadays, a band/artists image is very important.