OUGD504 Studio Brief 4 - Artist Research
Jamie xx - In Colour
In Colour was composed over a five-year period, with Smith struggling to finish the music once he had started making it. Smith wanted to make an album that sounded like it did not come from any particular era. Smith used vocal samples from British media sources that he had encountered while away on tour. The vocal sample at the beginning of "Girl" is taken from an episode of the British drama television series Top Boy, and "Gosh" features a clip from a BBC Radio 1 programme called One in the Jungle that was never aired, "Seesaw" was recorded in collaboration with Kieran Hebden. "I Know There's Gonna Be (Good Times)" is based around a sample of The Persuasions' 1971 song "Good Times" from their album Street Corner Symphony, which Smith had bought in Detroit. The song features vocals by American rapper Young Thug and Jamaican musician Popcaan, which were recorded separately and spliced together by Smith and YektroBeatz.
In Colour was composed over a five-year period, with Smith struggling to finish the music once he had started making it. Smith wanted to make an album that sounded like it did not come from any particular era. Smith used vocal samples from British media sources that he had encountered while away on tour. The vocal sample at the beginning of "Girl" is taken from an episode of the British drama television series Top Boy, and "Gosh" features a clip from a BBC Radio 1 programme called One in the Jungle that was never aired, "Seesaw" was recorded in collaboration with Kieran Hebden. "I Know There's Gonna Be (Good Times)" is based around a sample of The Persuasions' 1971 song "Good Times" from their album Street Corner Symphony, which Smith had bought in Detroit. The song features vocals by American rapper Young Thug and Jamaican musician Popcaan, which were recorded separately and spliced together by Smith and YektroBeatz.
Videos Shots
Chosen Artist/Label
Jamie Smith, better known by his stage name Jamie xx, is an English music producer, remix artist and DJ who is known both as a solo act and as a member of the London-based band The xx. In Colour is the debut studio album by English record producer and The xx member Jamie Smith, better known as Jamie xx, released on 29 May 2015 by Young Turks. Composed over a five-year period, In Colour debuted at number 21 on the Billboard 200 and received critical acclaim upon release. The album produced five singles: "Girl", "Sleep Sound", "Gosh", "Loud Places" and "I Know There's Gonna Be (Good Times)".
Jamie xx's genres include Electronica, future garage, post-dubstep, house, UK garage and trip hop. Whereas his record label Young Turks is under the genre Indielectronia. Young Turks is a British independent record label. The label's current roster includes The xx, FKA twigs, SBTRKT, Sampha, Jamie xx and Koreless.
Indielectronia/Electronica
Electronica is an umbrella term that encompasses a broad group of electronic-based styles such as techno, house, ambient, drum and bass, jungle, and industrial dance, among others. It has been used to describe the rise of electronic music styles intended not just for dancing but also concentrated listening. The electronic music landscape has evolved into one of the most robust and influential genres in music today. From the way it’s purchased and streamed to the way it’s enjoyed live, this genre comes with its own culture—one that’s sweeping the nation. It’s also now starting to break into the pop music charts, as a number of today’s top hits fall into the genre. Many feature guest performances from a range of more mainstream artists like John Legend, Hayley Williams (of Paramore) and Sia, which is helping broaden the genre’s exposure. Major electronic music festivals are also adding R&B and hip-hop artists like Schoolboy Q, Lauryn Hill and Outkast to their lineups, inspiring a number of multi-genre festivals to pop up. Brands are also lining up to invest in this explosive genre, making it critical to understand more about who’s tuned in.
Indielectronia/Electronica
Electronica is an umbrella term that encompasses a broad group of electronic-based styles such as techno, house, ambient, drum and bass, jungle, and industrial dance, among others. It has been used to describe the rise of electronic music styles intended not just for dancing but also concentrated listening. The electronic music landscape has evolved into one of the most robust and influential genres in music today. From the way it’s purchased and streamed to the way it’s enjoyed live, this genre comes with its own culture—one that’s sweeping the nation. It’s also now starting to break into the pop music charts, as a number of today’s top hits fall into the genre. Many feature guest performances from a range of more mainstream artists like John Legend, Hayley Williams (of Paramore) and Sia, which is helping broaden the genre’s exposure. Major electronic music festivals are also adding R&B and hip-hop artists like Schoolboy Q, Lauryn Hill and Outkast to their lineups, inspiring a number of multi-genre festivals to pop up. Brands are also lining up to invest in this explosive genre, making it critical to understand more about who’s tuned in.
Audience
From research online and existing surveys, the demographic for these genres are aged 16-25 and there is not much difference between the female and male listeners, perhaps leading towards more males. For example NME magazine (also the world's largest standalone music website) states on its website that is engaged with an audience of 16-24 year olds. Along with this age group, the target audience is predominately students, which surveys suggests that qualities include listening to music on the go, owning an iPod, music being a big part of the time and may drink alcohol/smoke.
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