OUGD505 Studio Brief 2 - Branding
I decided on the name Mash Up as this is a DJ term but can also link to my concept of mashing up all genders of artists. Different experiments were used but overall the logo needed to relate to music - therefore distortion, bright colours and waves were tired and tested. A variation were experimented with and as a result, the logos which overlaid each other worked best. These relate to the subject as the layers are mashing together, in addition layers were purposely placed off centre and stretched to create a loud, bold tone of voice. In the end, a mixture of maroon and purple was used for the final choice of colour. These can also be branded as unisex while also clearly displaying the top layer of text without being to busy. The logo will be available in different variations of colour to suit the outcomes.
Initial Ideas -
Experimentation -
Final Logo -
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