OUGD505 Studio Brief 2 - Product, Range & Distribution

OUGD505 Studio Brief 2 - Product, Range & Distribution

The target audience of this campaign is students and also an 18-26 age range as this campaign will help encourage more people to pursue the music career and shift the male heavy percentage. Therefore the digital platform is the main platform of the campaign, supported as well by social media to reach the target audience as it is so accessible and free. 

Also supporting this is editorial content - a zine which will be distributed at universities, exhibitions and bars/gigs such as Belgrave & Headrow House. The zine will be sold at £2 per book, as it is to be cheaply made and produced. Ideally the zine would be photocopied to be reproduced and will be bound using staples to keep the production methods down. These zines will be widely distributed but will be limited to the account that will be produced as a lot of the content will be available via the website as well. 

Posters will be widely distributed around cities for gigs and events by Mash Up. These will be found predominately mounted onto walls whereas bigger events such as festivals will be found there and also on billboards in cities. As these are small festivals they will only be found in a selected few cities. The digital platform will heavily advertise these events also to gain exposure. 

The screen print posters aim to expose some of the things that happen behind closed doors. These will also be distributed to a selected range of cities but would only be mounted on walls rather than billboards to save of costs. These posters will exposure and raise awareness of these issues, but also prompt audiences to seek out the digital platform, where Mash Up aims to gain a representation of featuring an equal balance in line ups and features. These posters will be for a limited time of half a year, then the posters will be redesigned so the posters run through a cycle of different designs. 

Tote bags and merchandise will be sold exclusively at the events ran by Mash Up i.e gigs and festivals. Such merchandise will include CDs, mixtape, badges, tote bags etc. The tote bags will be screen printed and will be sold at £3.50 each to gain production costs back.