OUGD505 Studio Brief 2 - Digital Platform
A digital platform for this campaign was crucial as so many young people are connected with social media and use their computers/phones frequently. Therefore a website, app and social media were created as the main platform for the campaign. The aesthetic was best kept minimal and simple to keep the focus on the music, with a clean, contemporary feel. However having a manifesto seemed logical to expose the fact that Mash Up aim to promote equality in the EDM music industry. Wording was difficult however, as I still didn't want to be specific and put people into categories.
The website is then supported by posters, flyers, merchandise and a zine to expose the website. All of which contain the #mashuptheindustry to support the social media, which will then take you to the website and also show upcoming events.
Features of these will be -
- Upcoming Events
- Radio with Featured artists
- Information on Mash Up the Zine and where you can get a copy
- Blog with news and upcoming gigs
- Merchandise and Mixtapes
- Interviews and talks with artists, producers etc
Website -
App -
Social Media -
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