OUGD505 Studio Brief 2 - Research - Book Research

OUGD505 Studio Brief 2 - Research - Book Research

Sight For Sound - Roger Walton

This book features contemporary graphic design in the field of music promotion, including CDs, sleeves, posters and flyers. This is valuable research as I really admire the post modern styles of the work and this style is definitely a favourite in my own personal preferences. This is an advantage as I can take influence from these works to create my own in this desired style. I believe this style works well within this field as it relates to the vintage acid rave posters in the 90s but with a much more contemporary feel. It still however uses elements that we relate to EDM such as distorted layouts and type, bright colours and trippy imagery. These therefore, are elements I can then translate into my own work to successfully achieve this aesthetic. 

Club Cultures - Sarah Thornton 

This book focuses on youth cultures that revolve around dance clubs and raves but also talks about the flyers and listings created by these movements. This goes onto talking about more historical contexts, such as the role the media played and the discretion of the rave flyers. These flyers would simply have a phone number which you would call to find out where you can get a ticket to the underground raves. These tactics seen alien to us now as fesitvals/gigs etc try to get as much exposure as possible. However, this would interesting as I could create an elusive event which would market more underground events - a potential outcome. 

Clean New World - Maud Lavin

This book is valuable as it explores graphic design in social, political and economic subject matters, seeing the graphic designers role in shaping cultural norms. This is research through looking at guerrilla advertising, anti-Nazi propaganda, feminist campaigns etc. Looking at the work of David Steuer was quite interesting as he was an innovator in using these tactics but using the internet to do so. Context and how to interpret this context is all the more important, as we as the designer must see how we can expand on democracy and vitality of communication.