OUGD505 Studio Brief 2 - Development - Festival/Gig Posters
It was necessary to reinforce the campaign with events where these featured artists can be seen. Therefore I created a gig posters, in the style of New Wave as that was an aesthetic aim of mine. I believe it works as the use of geometric shapes and randomness works within a music gig poster and creates quite an exciting vibe. In addition I created a festival poster and pack which will again, reinforce the campaign by exposing the artists. Each poster is in a different city as Mash Up aims to be worldwide one day. Furthermore I felt it best not to clearly state that these events feature underrepresented artists such as women, transgender etc. If I were to do this then I would be categorising them, therefore creating a poster and using the majority of unisex names on the line up, this therefore acts as a completely regular flyer but has exposure to these artists. As these artists should just been seen as DJs, not 'female or trans DJs.' These would be distributed by having flyers up all around cities, also using the digital platform as well which will heavily advertise these events to gain exposure for ultimately, more awareness.
Final Posters -
Distribution -
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