OUGD504 Studio Brief 2 - Kickstarter

OUGD504 Studio Brief 2 - Kickstarter

After looking into the different kickstarter companies, I listed a few ideas such as - 

• Cuppa Earth
• Grovolutions
• Bloomlily Soap
• Glowing Plants
• Psychedelic Colouring books 

During my search I consciously typed in words such as 'green energy,' 'organic,' 'nature' etc, as I wanted to design something that includes my own interests and which would inspire me and motivate me. I also took into consideration that projects without any clear branding, perhaps would be the appropriate to choose. In the end I chose Glowing Plants as I found the whole company really innovative and fascinating. 

Glowing Plants

The company Glowing Plants is a kickstarter project that has been successfully funded. It uses the DNA of fireflies to genetically modify plants to make them glow. This then creates natural lighting and is therefore a source of natural energy. 

Their Objectives:

'We live in an unsustainable world, using resources faster than we can replenish them and pushing the earth beyond it's fragile limits. Nature shows us a better way, as biology is sustainable, so we can harness genetic engineering to create better solutions. The glowing plant inspires hope in a more sustainable future and educates people about this wonderful and mis-understood technology.'

How They Make The Glowing Plant

'We make our plant using the tools of synthetic biology, using a design print transform cycle. We design our DNA sequences on a computer using special Biocad software, then we make the DNA using DNA laser printing before using a Gene Gun to insert the DNA into our plant. The more we iterate through the cycle, the brighter the plant will be. Every pre-order helps us increase the number of iterations we can do.'


Branding

There appears to be no clear branding at all for this project and I sometimes doubt whether or not to call it an actual company. This however could come at an advantage to me as I could design the whole brand and really give it a clear market. We have also been encouraged to contact these companies which I'd really be interesting in doing.